The use of social media for information transfer regarding occupational safety and health

Introduction

Occupational safety and health (OSH) content in social media are created by institutional and individual authors. They are mainly institutions appointed to manage safety at work which create profiles on social networking sites and use this informational channel to popularise their message, contact the recipients and partners, conduct discussions or collect opinions. Representatives of such institutions keep blogs and micro-blogs which popularise OSH issues and encourage the recipients to react, comment and add their own information. Social media are incorporated into occupational safety campaigns to reach a larger audience with a broader message.…