Denmark: Digital solutions for accident reduction in a machinery and equipment rental company

In an industry where safety is crucial but often overlooked, GSV Equipment Rental took action and managed to cut workplace accidents by over 85%. Guided by its ‘People before machines’ motto, the company introduced mandatory safety training, a dedicated safety group and a real-time reporting digital app. With strong leadership commitment and worker engagement, safety became central to its culture, thus enhancing both job satisfaction and competitive edge.

GSV is one of the commended examples of the 16th Healthy Workplaces Good Practice Awards competition, which recognises successful prevention and management of risks linked to digitalisation in the workplace.