Factsheet 17 - Getting the Message Across: health and safety campaigning

Promotional campaigns can be a very effective way to raise awareness about occupational safety and health (OSH) related issues and change people’s behaviour, provided you follow a few basic guidelines. This factsheet covers the basic principles you need to bear in mind when running a publicity campaign, whether at European, national or workplace level. It is based on an Agency manual and a survey of OSH campaign specialists across Europe.

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