“Battle Against Alcohol Abuse & Tobacco Smoking” Campaign

Since 2008, S.C. Hidroelectrica S.A. has run the “Sports & nature against alcohol abuse & tobacco smoking” ongoing campaign to enhance workplace health promotion for young workers representing about 30% of the company’s personnel. The campaign received the appropriate human resources, funds and partnerships.
The campaign addressed young workers facing isolated work related risks, high workload and work-related stress. Due to these work conditions, the workers were more likely to consume higher amounts of alcohol and smoke to a greater extent. As such, the campaign aims at providing healthy alternatives for these young workers (healthier lifestyle and improved social behavior) as opposed to alcohol consumption and tobacco smoking.