Delivering the message — Programmes, initiatives and opportunities to reach drivers and SMEs in the road transport sector

This report contains examples of campaigns and initiatives to improve occupational safety and health (OSH) in the road transport sector. The campaigns use individual as well as collective approaches; some target drivers only while others involve their employers, other stakeholders and even families. Using information that is relevant to drivers, practical but not patronising, has been shown to be effective, and using a variety of approaches probably works best.