The poster is part of a prevention campaign launched in 2007/2008 by the German Statutory accident insurance association of raw materials and the chemical industry (BG RCI). The aim of the campaign was to motivate hand and skin protection among workers. In this campaign, pictures of men and women are used to symbolise the importance of skin protection. The pictures are reduced to the part of the body concerned and are combined with the campaign's catchy slogan. This poster shows a construction worker's hand working with mortar and a trowel. The worker is wearing protective gloves.